Living in a world with more data being collected than ever before, what will the future hold for infographics? Is this the beginning of a visual revolution or just a marketing trend? This is an important question, especially for those who are making serious investments in the medium, such as publishers and marketers.
With popularity comes novelty. The novelty of infographics may be declining but not their value. Jason Lankow from Fast Co Design states ‘…the popularity of infographics does not limit the opportunity to use the medium to create something of quality and utility. The data boom and growing need to display complex concepts simply ensures that these opportunities for graphic visualizations will continue to grow.’
These motion graphics are usually narrative-based, and use a combination of illustration, data visualization and kinetic text to inform a viewer on a particular topic. Normally in the form of an explainer video, which is valuable in walking the viewer through an explanation, process or presenting an opinion.
User-Interface Design is a very new evolution of the medium. It’s the cross-over between web development and information design. Incorporating infographics and its principles into user-interface design, allows something as stale as financial information to become dynamic and encourage user interaction.