This time, we’d like to introduce you to how we work – our proven creative process that wins over audiences and produces satisfied clients. We have a four step methodology that achieves great results every time, and it looks a little something like this:
Says our Strategic Creative Director, Jacqui O’Brien, of the Explore phase:
I love getting granular and shaking things up in the initial Explore Phase – where we workshop your content to discover the ‘Why’. Its where we get all of the relevant people together in a room, we suggest talking to other departments to see how the consumer/customer has an emotional response to the different touchpoint from sales, marketing, right through to customer service & support interactions.
“Immerse yourself. A sculptor will climb a tree before he sculpts it.” Strategic Content Designer Lainy Thompson acknowledges the importance of a comprehensive understanding of a project before heading into Phase 3: Create.
“Story telling is such an important component of our role as designers. The Create phase lets us build on the elements developed in the Explore and Define phases: we’ve established the storyline, setting and characters – now we get to create the entire journey.”– Stacey Lewis, Strategic Content Designer.