Employee Benefits Solution
Terumo identified that their employees were not aware of the employee benefits available to them so they engaged us to help them bridge this communication gap. We developed a set of communication tools to spark interest and urge the employees to discover and learn more about what’s available to them.
We worked with Terumo to highlight the tangible benefits, distill their messages with a personable tone-of-voice, a ‘what’s in it for me?’ angle. The 27 Employee Benefits were designed in a modular format, to ensure it could work across a variety of applications, and as stand-alone micro-content for internal email communications. No longer were their Employee Benefits underutilised and ignored.